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Branding Design for a Digital Creative Agency
About Project
Flyaway is an IT company that specializes in establishing online platforms for business collaborations. It provides advanced services including blockchain solutions, website and application development. We were wholeheartedly ready to help Flyaway grow its brand identity.
Our Challenge
The most challenging part of this project was connecting notions of creativity with technological solutions within the representation of a monogram logo. We needed a brand identity that could stay relevant amid the technological advancements of the future. Another challenge was to eliminate the brand name’s associations with the aviation industry and reflect a more abstract interpretation of flying.
Our Solution
A cyberpunk-inspired design, with electric blues, deep pinks, and dark undertones, ties technology to imagination. The boomerang logo invites flying at high speed and symbolizes IT solutions as a vessel between corporations, bouncing back and forth for online collaborations. The 3D logo successfully breaks away from aviation connotations with its distinct color, shape, and emphasis on connection.
The brand’s identity was expanded through collateral design, including stickers, 3D visualizations of mugs, T-shirts, and staff identity cards. These assets would not only contribute to FlyAway’s marketing but also reinforce its brand identity at every touchpoint. For greater reach, we also designed social media templates specific to FlyAway. The identity we crafted was futuristic, imaginative, and professional.
