curiouschems
Curiouschems
About Project
Curiouschems is a distinguished U.S.-based lab that tests supplements and compounds and publishes results for public access. Our role was to create a playful brand identity that communicates its mystery and presents it as the to-go platform for scientific research.
Our Challenge
Although we were aiming for a playful and mysterious look, we had to convey the lab's scientific credibility. The real challenge lied in designing a brand identity that was bold and reliable at the same time.
Our Solution
We decided to create a balanced look between curiosity and scientific seriousness. To design a customized and playful logo, we illustrated a stylized keyhole shape with a curious eye positioned at the center. This was meant to communicate investigation and transparency. In addition, the full visual identity design features geometric shapes, negative space, and logo crops applied on mockups.
The high-contrast combination of red, black, and white with futuristic typeface gave us a brand identity that’s serious yet approachable.
