A calm, refined branding approach for modern cosmetics
Velouré Cosmetics
About Project
Veloure is a contemporary cosmetic brand focused on elegance, confidence, and self-expression. Built for modern consumers, the brand blends luxury with approachability, offering beauty products that feel indulgent yet effortless. We were asked to craft a visual identity that reflects softness, sophistication, and timeless appeal.
Our Challenge
The cosmetic industry is highly saturated with brands that often lean either overly luxurious or overly minimal. The challenge was to position Veloure in a space that feels premium without being intimidating, and modern without losing warmth. The brand needed to feel tactile, emotional, and instantly recognizable across packaging, digital touchpoints, and campaigns.
Our Solution
We designed a brand identity rooted in subtle contrast, refined typography, and a rich yet restrained color palette. Soft gradients, elegant spacing, and smooth visual transitions create a sense of depth and sensuality. The system was carefully designed to scale across product packaging, digital platforms, and marketing materials while maintaining a cohesive and luxurious presence.
Veloure now stands as a confident, elegant cosmetic brand with a strong visual voice. The identity feels modern, soft, and empowering inviting users to connect with beauty on a personal level. The branding provides a flexible foundation for future product lines while maintaining a consistent sense of refinement and allure.
