kulture
Kulture
About Project
Kulture is a wellness brand based in Estonia that brings together herbal products and superfoods from around the world. We set out to design a digital space that feels fresh, inclusive, and true to the brand’s mission of promoting a healthy, organic lifestyle through clean design and a calming user experience.
Our Challenge
One of the biggest challenges was finding the right balance between keeping the design clean and letting the brand’s personality come through. We didn’t want it to feel too plain or too busy. It had to feel open and genuine, like something people could trust and feel good about using.
Our Solution
We created a flexible visual system with soft, friendly icons and a grounded color palette inspired by nature. The overall feel is approachable and balanced. We let the typography add some personality and kept the interactions simple and clear so everything feels easy to use. One of the key features is the animated product cards and playful scroll effects, which make the interface feel alive without getting in the way.
We brought in subtle scroll animations and some playful shapes to add movement and personality. The product layouts break from the usual patterns, which makes exploring the site feel a bit more fun and less expected.
