Every business’s primary goal is to leave a lasting impression. You come up with an innovative business idea, and launch your business, but why do you struggle with sales? One of the primary reasons is that you do not portray a valuable image. The most successful companies have crafted a well-trusted brand that is filled with value. But how can you get your business branded? You can get an exclusive branding package tailored to your business and then watch the miracle happen. Where can you get one? keep reading to learn what a branding package is, what it includes, how much it costs, and a graphical analysis of design agency rates versus freelancers in New York.
What is a branding package?
A branding package is a collection of all the graphic design assets that comprise a cohesive brand image. Each brand asset carries an intended style that ties it to the designed brand. Together, these brand assets communicate the brand message across various marketing channels.
If you often hear phrases like corporate identity, business branding, and brand identity design but do not know what they exactly mean, you are at the right place. Why? because this article will help you grasp the intricacies of brand identity design and everything included in the identity package.
Why do you need a branding package?
You need a branding package to construct a brand identity that sets your business apart. A complete branding package includes all digital and print assets necessary for brand positioning. A branding package includes a brand name, logo, color palette, and, more.
Branding package elements
Logo
Logo design is the foundation of brand development. A successful logo is a visual signature that represents your business and everything related. Typically, you will receive a logo with several variations for different purposes. It is also recommended that you have your logo designed before other main elements like the color palette.
When you curate a branding package you should provide:
- Logo design tailored to the company’s values
- At least two to three logo concepts to choose from
- logo usage guidelines
Color palette
Crafting a captivating brand identity begins with a carefully curated color palette. We customize palettes to resonate with your brand’s personality and evoke emotional connections with your target audience.
For this customized visual identity, colors are decided based on the vibe we aim to create considering color psychology. A branding package includes your brand colors, identified by their Pantone color codes and RGB/CMYK values. Generally, agencies and freelance designers emphasize color codes to ensure a consistent color application across all design elements. With precise choices, colors form a cohesive brand giving it different characteristics. They strategically communicate specific feelings and captivate your audience effortlessly.
Typography
Typography and font choice affect your brand comprehension drastically. Think of Coca-Cola and its specific typeface. Typography art is a leading medium to convey brand values and make them memorable. A brand is to create a culture and preserve it through practice. The right choice of font implants the desired cultural seeds into your brand identity. In a branding package, you should allocate a section to introduce the typefaces used for the brand. Typically, you need to describe the font usage standards here including:
Font system: A font system is a set of rules and standards for font usage.
Type hierarchy: Type hierarchy is to differentiate various textual categories. This is applied by size, font type, or, color. This is usually recommended to distribute text importance. Usually, larger font sizes are best for titles and smaller ones suit the body text.
Style Guide
A brand style guide is a set of brand guidelines or standards that ensures consistent brand development. In a style guide, you can find information on a brand’s color palette, fonts, and overall style. It includes guidelines on how to use the logo correctly alone or with other brand elements. Some also conduct a comparison between the correct and incorrect usage of these elements.
The brand’s look, feel, and tone of voice are determined by this visual booklet. It typically starts by presenting the brand’s mission and proceeds with the various design elements.
What to include in a style guide:
Brand positioning: Write down the brand mission, vision, and values.
Logo guidelines: Summarize the logo variations available and how to correctly position them. Provide information on logo sizing, clear space, logo lockups, and violations.
Color usage guidelines: Summarize the points that matter in the case of color reproduction.
Typography guidelines: Introduce typefaces permissible to use within the brand identity. Provide necessary standards regarding text color, tracking, leading, spacing, and hyphens.
Brand collaterals: Present every branded medium such as letterheads and social media posts that openly promote the brand.
Email templates
Email marketing is still a thing in the twenty-first century. Subscriptions to email newsletters can turn visitors into leads and potential customers. You can incorporate on-brand email templates and other marketing assets as part of your branding package.
These templates should follow your brand guidelines and everything in between. An email template must include the company name, logo, color palette, and everything that contributes to your branding.
Business Cards
Business cards are used to introduce your business and share your contact information with your audience. A business card is an effective way to promote your brand due to the in-person meeting you have before sharing it. The quality of card paper, colors, typography, and business logo all contribute to your professionalism.
Iconography
At times, designers may use on-brand icons to furnish your UI. These icons are exclusively designed for you and should complement your brand positioning.
Collaterals
To expand the brand identity, designers create branded items such as stickers, T-shirts, mugs, and more.
What makes a branding package the best?
Every brand can have requirements that change the path designers take to achieve perfect results. To choose the best branding package, you should use a cost-benefit analysis. Check out the package services and estimate the growth you will make by purchasing the package. To give you a better understanding, we share three of our recent branding projects and their following market size before and after branding:
FLYAWAY
Flyaway is an IT company that specializes in providing online platforms for business collaborations. They contacted Abron Studio for their branding and logo design. Centered on Flyaway’s futuristic vision, we created a strong brand identity for Flyaway, picking a cyberpunk color palette. To build a unique visual identity, we designed a distinctive logo, social media templates, and a complete stationery set that included branded backpacks and mugs. The list goes on to letterhead, employee ID cards, t-shirts, badges, and stickers.
Bella
Bella was a project from the luxurious world of fashion. We worked on Bella’s branding, stressing a characteristic color palette. Our design visualizes Bella’s fundamental values of playfulness, simple sophistication, boldness, and feminine beauty. We designed a monogram logo that reflects the playful spirit found in femininity. Alongside the logo, the package included our stationery set design and brand assets such as badges, packaging, and tags.
VYNCE
We embraced the adventurous spirit of a traveler with VYNCE. The package we offered includes the minimal brand logo, hyper-realistic 3Ds, a pastel green stationery set, and myriad design elements like billboards and stickers. The logo has also been used as a pattern on the front. The line epitomizes the sense of belonging stimulated by the comfort VYNCE offers.
How much does a branding package cost?
In different countries and agencies prices vary. In New York, branding agencies usually charge based on the quality of the services provided. It can be even higher for big and well-known agencies. This is directly in line with the quality of branding and the assets you receive.
If we want to compare New York agency rates with freelancers, freelancers charge less than branding agencies. However, most often, an agency serves your needs with a team of experts and there are more creative minds and thus more ideas surrounding your branding process. Still, if you choose to hire a freelancer, try to find a trusted designer who is recommended by others.
If you are based in New York and choose to work with a professional team, look for a team that is as passionate as you. Alongside quality design, you should also consider your budget. You might not exactly know how much each agency charges, but as you discuss your project, you can have an estimation. You can contact our studio through [email protected] for inquiries or branding package pricing lists.
Need help finding the most fitting branding package?
There are two factors to consider when you choose an agency for your branding design: time and budget. Discuss your needs and expectations to avoid any confusion right at the beginning. Then study the package offerings or seek guidance on what is included from professionals. Consider a budget-friendly option that fulfills your expectations. Needless to say, our primary goal is to brand your business most creatively. Our team can provide high-quality designs in a reasonable amount of time. However, longer periods unquestionably allow us to optimize and get the most inspiring results. We also deliver more complementary options depending on your budget. For more information contact us or download our branding packages file.
What makes us a trusted partner?
Our clients can better tell this. we exist to help businesses thrive and to do this, we always put quality first.
Our client reviews:
“These are amazing people to work with and great at their job. Always ready to make changes without complaint. And they are fast which is always appreciated.”
–Ron W
“Great company I will definitely be a repeat customer! Provided great ideas and was friendly and professional the entire time. Real fast when delivering the final product.”
–Mel E
“Another professional gig by very experienced professionals. What little time I have each day to deal with the work being done, the professionalism extolled by this company makes my day easier while the job gets done right. That’s what’s important to me, and why I continue to re-hire them!”
–Kawai Mattews
To explore more of our work, connect with us on Dribbble.
