Did you know your brain is wired to love movement?
From the moment we’re born, motion grabs our attention. It’s not just humans; it’s all living creatures! Picture this: newborn chicks in a pitch-dark room, tiny dots of light flickering like animals in motion. What do they do? Even in those first moments of life, the chicks are instinctively drawn to the moving lights, as if they’re already tuned in to the rhythm of life.
Think about it; how hard is it to ignore someone walking past you when you’re trying to focus? Motion hijacks our brains, pulling our attention wherever it goes. That’s exactly why motion design is such a powerful tool in capturing our interest. Our brains are built to chase movement, and motion graphics take full advantage of this, making content more engaging, exciting, and impossible to look away from. So, are you curious to explore how motion graphics work their magic? Join us as we dive into the fascinating world of motion design and uncover its incredible uses and benefits.
What is Motion Graphics?
Motion graphics is basically animated graphic design. In other words, motion adds movement to still graphic elements. Motion graphic design is different from character animation in that it specifically deals with graphics and text. It is best for corporate marketing videos, explainer videos, and any other media with moving texts/pictures. Motion graphics are an effective way to visually communicate complex ideas, especially abstract concepts that are difficult to convey through static images. A motion designer’s design process involves both creation and animation. Thus, there are both technical and artistic aspects to motion design.
An Emotion-infusing Mechanism
Motion graphic design can be utilized to create and incorporate a specific mood in video production. Mood can convey the purpose of the video and enhance its message. Several influential factors determine the mood in motion graphics. In this artistic practice, various design elements cooperate with movement design to construct a solid whole. Colors, shapes, typography, duration of movement and sound are all involved in this interplay to set the right tone.
Color
All designers are aware of the fact that color psychology is fundamental in design. Different colors trigger different sensations and psychological impacts. While warm tones are known to exude joy, liveliness, and excitement, cool shades can elicit somber, dramatic, and mysterious emotional states. Fine-tuning color saturation, contrast, and vibrance can amplify the impact of your colors and make your message stick.
Shape
Shapes and forms can also convey emotions and solidify the overall mood a motion graphic designer wants to establish. Circular shapes represent completeness, and round edges are associated with friendliness. On the flipping side, triangular forms display direction, movement, and conflict.
Typography
Font height and weight significantly impact the quality of motion video, especially given the variety of screen sizes and resolutions. Thin lines in fonts may disappear during fast motion, potentially causing an unwanted strobe effect. While serif fonts work well on screen when displayed for longer periods, they can become unclear at smaller sizes or lower resolutions. For greater versatility, sans-serif fonts are often preferred. Additionally, creating an emotional connection with the viewer enhances the video’s memorability.
Timing and duration
The timing and duration of animated videos can impact emotional responses. According to a study, shorter intervals between animated elements can create excitement in an audience. In the same way, uplifting and happy background music is proven to strengthen the viewer’s feeling of joy.
On the other hand, longer durations convey feelings of melancholy and suspense. Therefore, one might underline the importance of timing in provoking different emotions in varying intensities. Motion designers work their magic through precise timing, movement strategy, sound design, lighting, and shadow play.
Sound
Sound design plays a key role in emotional provocation. When creating a motion video, designers use music, sound effects, and voiceovers to enhance the viewer’s induced immersion. Voiceovers, particularly common in explainer videos, are often used in corporate settings to clarify business concepts. They are also essential in advertisements, helping to explain consumer issues and the solutions offered. By integrating sound into motion videos, creators can establish a sense of time and place, enhancing the atmosphere and supporting the storytelling process.
What is motion design like?
Motion design stays at the intersection of graphic design and animation. This dynamic art revolutionizes the way we design and establish an image. A motion graphic designer usually goes through a long artistic process. This process initiates with writing a script based on client requests, creating a storyboard, designing style frames, and animating them.
Types of motion design
All motion videos can be categorized into two types: 2D and 3D.
Still, depending on the video usage, different motion videos can serve various purposes. Before starting your project, it’s important to clarify your goals and decide what you want to achieve with the video. Once you set your goal, you can choose from one of the following video types that best caters to your needs.
Promotional Motion Graphics
Motion graphics is an edge to utilize on social platforms. This type of motion design attempts to promote a product, service, or initiative by raising awareness. A promotional motion video is an indispensable part of a business’s marketing strategy and can encompass the following:
Animated Logo Videos
Animated logo videos or logo animations are best to introduce your start-up business to the crowd. An animated logo video is a short clip that displays your company logo in movement. This can be a bouncing logo or a logo that changes color. This video can be used alone or as an intro to your corporate branding video.
Event Promotion Video
An event promotion or event promo video is used when your company has an upcoming event to announce. You can utilize motion graphics to promote the event, communicate about the event, highlight event details, and create conversions.
Social Media Ads
The world of social media is more rewarding than any promotional practice today. Motion graphics provide the ideal content for Instagram Reels and TikTok videos. Plus, they are more cost-effective and often more engaging than live-action video content.
Kinetic Typography
Kinetic or motion typography combines text and movement to create visual effects. Animation is integrated to emphasize textual chunks, convey messages, and turn static phrases into a dynamic curation.
Infographic Videos
Infographic motion videos make use of tests, graphics, and animations to explain data engagingly. They highlight what is important and provide the gist of information as a practical source. Many educational and corporate videos fall under this category. These videos turn dry and complex content into digestible and entertaining motion videos.
Explainer Motion Graphics
Explainer videos are used to explain a product, service, or initiative. Corporates from multiple industries such as tech firms, healthcare organizations, and any other business with an intricate story to tell, can benefit from an explainer video. This type of graphics can involve characters, typography, or any other graphic element.
Emotive Motion Graphics
The main purpose of emotive motion graphics is to maintain an emotional connection with the audience. It is usually emotional content that provokes empathy among the viewers and elicits their excitement.
Why Motion Graphics?
- A test conducted on Facebook, Instagram, and Amazon proved that motion ads receive 1.5x more clicks compared to static ones.
- Motion design can improve and enhance user experience by increasing interactivity.
- With motion graphics, marketing campaigns see an increase in revenue 49% faster.
- Animated emails achieve a 200-300% higher click-through rate.
Let’s take a look at some parts of our motion portfolio; At first glance, this character-filled tutorial is a great example of how motion design can simplify complex processes. The video is both educational and promotional, highlighting the brand’s strengths while guiding viewers step-by-step through buying Bitcoin with a credit card.
Let us unveil a short all-in-one motion work that combines logo animation, infographics, and kinetic typography. Notice how it elevates the brand and its perception, using swift transitions and compact illustrations. When combined, these elements adhere to the visual memory of many, helping the brand stick to the minds.
It’s a sure-fire victory! What’s holding you back?
What motion design services do we offer?
Our motion graphic designers are experts in any motion design requirements from explainer videos and animated logos to a whole promotional story design and implementation. Our services mainly include:
- Animated ads
- Promotional animated videos
- Explainer videos
- 2D and 3D animation
- Character animation
- Animated corporate videos
- UI/UX Animation
This is just a glimpse of what we do. Our team specializes in an exceptional combination of motion, graphic design, and sounds, delivering impeccable results. To captivate your audience on a deeper level, we recommend using emotion-driven motion graphics. For a custom video tailored to your needs, reach out to us at [email protected].
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