Motion Graphics and Promo Video Production for a Web3 Platform
ChainSwap
About Project
ChainSwap is a privacy-first cross-chain platform that lets users move crypto between blockchains quickly and securely. Our role was to design a set of animated promo videos to help launch their new Telegram bot and explain how the platform works, with each video describing a feature.
Our Challenge
We had to create over ten videos on a tight timeline, with barely more than a one-hour call and a questionnaire to go on. With so much technical content and limited guidance, the real challenge was figuring out how to turn dense blockchain language into stories that actually made sense and looked good doing it.
Our Solution
We started with competitor research to figure out what worked and what didn’t in the space. By breaking scripts into reusable pieces and setting up a parallel workflow, we were able to move fast. We came up with a futuristic design style featuring blue-black gradients, 3D animations, and metaphoric elements.
We streamlined feedback cycles with concise visual references and frequent check-ins, allowing us to keep momentum without overwhelming the client. Each video focused on one specific function—like token bridging, staking, or wallet integration—translated into simple metaphors like teleporters, vaults, and digital highways. Our team used Cinema 4D and After Effects to render intricate animations that balanced abstract concepts with intuitive storytelling. By blending sharp motion design with a sleek audio identity, we delivered a unified, branded video suite that not only elevated ChainSwap’s product communications but also helped them stand out in the saturated Web3 space.
