Explainer Video and Animation Design for Paybis
Paybis
About Project
We partnered with Paybis, a global cryptocurrency exchange platform, to design and produce a series of animated explainer videos. Our goal was to deliver visually engaging and educational content that enhances brand communication and supports user onboarding.
Our Challenge
Creating a cohesive animation identity that aligns with Paybis’s brand values was very challenging. We needed to translate complex cryptocurrency concepts into an accessible visual language through friendly characters, concise storytelling, and a consistent 2D animation style.
Our Solution
We built a vibrant visual system using flat-style illustrations, minimalist motion design, and animated typography. To reflect the brand’s clarity and professionalism, we used the Gilroy typeface, and a color palette of purple, white, and accent tones. Each scene was carefully storyboarded to ensure consistent storytelling across all explainer videos.
From script visualization to final frames, we emphasized having user-friendly storytelling and engaging 2D illustrations. Through character-driven visuals and UI metaphors, we clarified complex crypto concepts, streamlined user education, and enhanced brand credibility.
