Every brand name requires a visual mark to represent your business effectively. A logo is a graphical symbol that makes your brand identifiable. Think of what you first see when you are looking for a jumpsuit. Isn’t it the logo? You are drawn to logos you trust even before looking at its design. This is exactly why your brand needs a memorable logo to attract your audience. However, finding the right type of logo can be tricky. The logotype you choose should reflect your brand values and become a symbol of what you do. It should also be a versatile graphic that can be used in various media. To get a better grasp, you should keep reading to understand everything about logotypes and logo design at Abron Studio.
How can a well-designed logo enhance your brand recognition?
A well-designed logo can attract attention, become the foundation of your visual identity, and represent your company, values, and goals. It is a visual symbol that enhances your brand recognition through consistent presence on your products. Therefore, a professional logo can make your brand name recognizable, increase its credibility, and make a strong first impression. Luckily, Abron Studio is a trusted partner in the logo design industry and is ready to provide optimum logo design services in New York. (We also accept projects from all over the world.)
10 Types of Logos
Monogram logo (Lettermark)
A monogram logo is created from a brand name or a person’s initials. Brands such as Louis Vuitton (LV), Hewlett-Packard (HP), and McDonald’s (M) are some of the famous examples.
Emblem logotype
An Emblem logo is a signage that refers to a brand. Just like a combination mark, it combines text and imagery. But what is the difference? An emblem logo is different from a combination logo in that it has a clear outline. It encloses all the design features within a frame and is usually stuck or sewn onto products. Some well-known emblem logos are Hogwarts, Porsche, and Starbucks.
Mascot logotype
Mascots deepen a business’s brand identity and define its visual appearance. They are exaggerated characters designed with simple shapes. Monopoly’s Uncle Rich, KFC’s old man portrait, and Pringle’s mascot with a bushy mustache exemplify this approach. For language learners, the cute Duo should instantly nest their minds as they think of mascots. While mascots are commonly seen as fictional characters, note that a mascot is more than having a graphical figure on your logo. A successful mascot should be imbued with a backstory and a personality that aligns closely with your brand message.
Wordmark logotype
A wordmark logo or a logotype is a single word such as a brand name characterized by a specific typography. It is heavily relied on the font chosen for the logo and must manifest the brand essence.
Pictorial mark logotype
A pictorial logo is a graphical shape used to refer to a brand name or its function. Think of Apple’s bitten apple logo, Shell’s yellow shell, and Starbucks’s twin-tailed siren. Called also symbols, pictorial logos are the most efficient type of logos in celebrating your brand name and making it unforgettable.
Abstract mark logotype
An abstract logo is made of an abstract image filled with several layers of meaning. It adds complexity and reflects the abstraction behind your brand. Unlike pictorials, abstract logos tend to convey more than a common object, often a value-oriented message. Just like Adidas’s three stripes that make up a mountain to conquer, an abstract logo is the use of simple graphics to communicate what ideology a brand lives upon.
Letterform logotype
A letterform logo is the arrangement of a brand’s initial letter or letters turned into an artistic symbol. Closely similar to a monogram but a more minimalist version, a letterform logo often involves custom typography to give it a unique look. Examples of this type include Netflix, CNN, and WordPress.
3D logotype
You can give an additional dimension to your 2D logo and stand apart with its intricate details. A 3D logo is crafted with depth, creating the illusion of a tangible object. This is a new trend in the logo design industry and many brands such as Reddit have switched to 3D logos, enhancing their visual appeal. A 3D logo comes along with a flat version for touchpoints on which 3D cannot be used.
Dynamic logotype
Brands like FedEx do a great job of utilizing dynamic logos. With a variable element, dynamic logos add to the versatility of your brand identity. A dynamic logo is fluid with several versions that switch according to its context. Take Google as an example. On every occasion, you view this logo dressed differently. Like Google’s, a dynamic logo allows you to customize your logo to fit various contexts.
Negative space logotype
A negative space logo is the artistic blend of negative and positive spaces in logo design. This design technique uses empty areas to form a shape, symbol, or letter inside the main graphic. Generally, the negative space is as important as the positive one and in unison, they convey complex ideas.
Which logotype is best for you?
When choosing what logotype is best for your business, you should consider your brand values, the sector you are in, and the vibe that you want to establish. To give a summary,
If you are a start-up or a brand with a short name, a wordmark logo can be a great option. For longer brand names, you can choose a lettermark. It is easier to remember and more aesthetic to the eye.
For businesses in the tech industry, abstract logos can help convey the nature of their business while staying minimal and simple.
Pictorial logos are preferred by companies with names that can be represented by a picture.
Mascot logos are best for engaging young audiences and creating emotional bonds. Also, a mascot makes it easier for the brand to be recognized. If your business appeals to families and their children, you definitely should define a friendly character as your brand image.
When it comes to heritage and conservation, an emblem logo is the fitting option. Companies use emblem logos to connect to cultural heritage, implying authority and timelessness.
Combination marks are suitable for any business especially those who need both lettermark and pictorial logos.
Dynamic logos are usually appropriate for a brand with several lines of products.
Compared to the other types, 3D logos are not very common and can distinguish your corporation. In addition, a 3D logo can be animated, and through movement, it can turn any background into an interactive space.
Overall, logo design is a complex process and demands professionalism. If you need a budget-friendly logo design, consider our studio for your best logo option. We receive instructions from our clients, match them with our expertise, and offer you at least three logo concepts in the shortest amount of time.
Not sure which logotype is best for you? Let us take care of the logo design process for you!
Still unsure which logo style is best for you? Abron Studio willingly walks with you through the process of identifying the best logo type for your business needs. Whether you like us to design the right logo for your company or wish to hand it to someone else, we can help you through our free consultation services to choose the right type. Reach out to us to arrange your free meeting session at [email protected].
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